Website promotion is a collection of tactics, actions and techniques that serve to drive traffic (visitors) to your website.
Why is Website Promotion Important?
Websites offer a multitude of benefits. For some online entrepreneurs, they are storefronts selling goods. Others earn income through advertising, sponsorships and affiliate marketing. Others are marketing tools in and of themselves, providing information about the business and how to best get in touch for services.
While all these website options work, they only fulfill their purpose if people visit them. If you think of a website like a storefront, that store doesn't make money unless someone walks in and buys. If a website is like an online magazine (such as a blog), it only makes money if people visit and buy from advertisers. As a marketing tool, websites deliver information about your business only if they know about it and visit it.
Web promotion is how online businesses get the word out about the website. The more targeted traffic (visitors who fit your target market) a website receives, the better the chance of making sales, earning ad income and gaining clients.
How is Website Promotion Done?
There are endless ways to promote your website, and new methods continue to arrive. Websites can be promoted in a variety ways both online and off. Anything that allows you to include your website URL can be considered promotion including an email signature line or participating in online forums.